Full course description

Course Description

Marketing has become one of the most important processes in modern life. Marketing affects many aspects of your life. Marketing will be a part of your life regardless of your major or career, or how you choose to live your life. As a consumer, marketing surrounds you. For these reasons, understanding marketing is an extremely important part of your education. The marketing course of Management Essentials Online (MEO) introduces students to the interactive business activities that are designed to plan, price, promote, and distribute want/need-satisfying products and services to current and potential customers. The course incorporates current developments in marketing to acquaint students with the present-day challenges of marketing activities.

You will have 180 days from the date of enrollment to complete the course. 

Course Objectives

After completing this course, you will be able to:

  • Conduct situational analysis.
  • Identify target market segment(s) and define the positioning of a product/service.
  • Formulate a marketing strategy regarding product, pricing, distribution, and promotion.
  • Evaluate the value of various market research tools.

About the Center for Executive Education

Since 1949, the Center for Executive Education (CEE) has provided results-driven management and leadership training to thousands of business professionals. In addition to Management Essentials Online, the CEE offers custom-built programs to businesses and organizations, as well as the Business Analysis Program and Project Management Program. To learn more, contact us at executiveed@katz.pitt.edu or call 412-648-1600.